Business Analytics using Data Mining

Overview: 

Business Analytics is the journey from “Confusion to Conclusion” by use of Data Mining. It is important for Organisations to use data intelligently and arrive at meaningful and actionable insights indicative of problem or opportunity and take decision predicatively. The focus of Organisation is mostly on internal process and internally generated data but available analytical ability hardly succeeds to address the external influences on the processes. External data is available with functions like Sales and Marketing, Finance, Supply Chain, Purchase etc which have processes closer to external concerns but data is available mostly in verbal format. Business Analytics using Data Mining helps organisation to take decisions on the long-term and strategic business planning using internal and external data. This four day course will help participants to get a hands-on skill on the subject of Business Analytics using Data Mining as a structured approach, the steps followed therein and the tools used to arrive at insights. Discover unknown information from the available data, predict future with accuracy and manage the knowledge of external environment impacting your business is a few key deliverables of business analytic.

You Need the Course if:

  • You want to learn and apply Business Analytics in your Organisation using Data Mining techniques 
  • You are a decision maker of the Organisation wants to synergies data analysis to integrate to organisation level performance.
  • You want to draw meaningful insight from the external and internal data available with your organisation and aid strategic decision making
  • You are a business strategist and want to unfold the inherent knowledge available in data to leverage key strategies.
  • You are surveyor/ researcher/ management consultant and want to use data mining to enrich your profession.
  • You are domain specialist and want to derive insight in your area of influence from the data accumulated over time
  • You want to have practical exposure to the steps performed and tools & techniques used in performing Business Analytics using Data Mining
  • You would like to embark on the process of Knowledge Discovery using Data

You will learn: 

  • Understanding of Business Analytics, its application scope to address internal and external concerns for an Organisation, using Data Mining 
  • Structured Approach to Business Analytics using Data Mining 
  • Practical exposure to advanced tools and techniques used various steps like Data 
  • Preparation, Exploratory Data Analysis, Data Visualisation, Data Mining and Predictive Analytics 
  • How the insights are derived using practical examples You will need: To be graduate or undergoing graduation in any discipline with knowledge of computers

Your Future Development: 

Data Scientist 

Course Length: 

Four Days {Spread over two weekends}

Delivery Mode: 

Classroom coaching & practical examples with Case studies. Hands on exercises. 

Classroom size: 

25 

Assessment:  

At least 70% marks in the qualifying Class-room test 

In house/Company Training: 

This course can be delivered as an in-company event for those organisations which are interested in adopting/enhancing the discipline of Business Analytics using Data Mining to drive Organisational decision making in true spirit; and deeply embedding disciplined data driven approach for Organizational improvement as Organisational culture.

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